Meta Platforms has officially launched a standalone Meta AI assistant app, marking a significant expansion of its artificial intelligence offerings beyond integration within its existing platforms like Facebook, Instagram, WhatsApp, and Messenger. This move positions Meta to compete more directly with AI services such as OpenAI’s ChatGPT and Google’s Gemini.
The app is currently available in the United States, Canada, Australia, and New Zealand on both Android and iOS devices. It offers personalized responses by leveraging user data from Facebook and Instagram, aiming to provide a more tailored AI interaction experience. Powered by Meta’s latest large language model, Llama 4, the app boasts improved reasoning, multilingual support, and efficient performance.
A notable feature of the app is the “Discover” feed, where users can view and interact with AI-generated content shared by others, including friends from Instagram and Facebook. This social integration aims to foster a community-driven AI experience.
Additionally, the app introduces a beta “full-duplex” voice mode, enabling dynamic and natural conversations with the AI assistant. The Meta AI app also replaces the View companion app for Meta’s Ray-Ban smart glasses, integrating functionalities like photo galleries and real-time language translation.
Meta plans to trial a paid subscription service for advanced features in the second quarter of 2025, though significant revenue impact is not expected until at least 2026. The company is also hosting its first AI developer conference, “LlamaCon,” focusing on its Llama AI models.
This decision highlights Mark Zuckerberg’s goal to establish Meta as a leading force in the technology sector by 2025, focusing on increasing user engagement through a combination of both innovative software and hardware products.
